Kérastase L’Incroyable Blow Dry is a heat-activated styling lotion that delivers long-lasting shape memory, frizz control, and heat protection for effortless, salon-quality blow-drys at home.
Ideal for all hair types, especially medium to thick hair, this lightweight formula uses Smart Styling Polymers to provide flexible hold that’s easily reshaped with heat - meaning you can restyle your hair without reapplying product. Whether you want sleek volume, defined waves, or a smooth finish, this lotion ensures control and bounce without stiffness.
It also offers anti-frizz protection for up to 96 hours, and shields hair from heat damage up to 230°C, leaving your style soft, polished, and touchable.
Apply 1–2 pumps to damp hair before blow-drying. Distribute evenly from mid-lengths to ends. Blow-dry and style as desired. Can be reactivated with heat for touch-ups without needing to reapply.
Kérastase L’Incroyable Blow Dry is a heat-activated styling lotion that delivers long-lasting shape memory, frizz control, and heat protection for effortless, salon-quality blow-drys at home.
Ideal for all hair types, especially medium to thick hair, this lightweight formula uses Smart Styling Polymers to provide flexible hold that’s easily reshaped with heat - meaning you can restyle your hair without reapplying product. Whether you want sleek volume, defined waves, or a smooth finish, this lotion ensures control and bounce without stiffness.
It also offers anti-frizz protection for up to 96 hours, and shields hair from heat damage up to 230°C, leaving your style soft, polished, and touchable.
Apply 1–2 pumps to damp hair before blow-drying. Distribute evenly from mid-lengths to ends. Blow-dry and style as desired. Can be reactivated with heat for touch-ups without needing to reapply.